Amazon Ads For Authors Two Case Studies Showing That They Do Work

Amazon Ads For Authors Two Case Studies Showing That They Do Work Amazon Ads for Authors: Two Case Studies Showing They Do Work Amazon ads have been the talk of indie author town since Amazon opened its AMS platform to all KDP users in 2016. While Facebook ads become increasingly competitive, as Mark Dawson already predicted on this blog back in 2015, Amazon has made huge improvements to their advertising platform, and are progressively becoming one of the most favored channels for marketing a book.Like any other advertising platform, the AMS platform comes with its own challenges and learning curve. And like any other platform, success largely depends on data analysis and iteration. In this post, we’ll analyze two case studies (one fiction, one nonfiction) and try to understand what these authors are doing right.A brief intro to Amazon AMS adsBefore we get into the case studies, it’s important to have a look at what Amazon ads do. If you’re already familiar with them - or have taken the Reedsy Learning course on Amazon ads for authors, or Dave Chesson's video training - you can skip th is part.When judging any advertising platform, you should think about four crucial things:Placement: where do the ads show up?Targeting: how can I decide whom the ads get shown to?Cost: when am I being charged? What is the minimum I need to invest?Analytics: how do I know if my ads are working or not?PlacementThere are two types of ads you can try on Amazon:Sponsored Product: these ads show up on search result listings and other books’ product pages (below the â€Å"also boughts†).The main thing to note is that his targeting is automatic.â€Å"Here’s my logic: Amazon knows! It’s creepy, but Amazon knows what you’re shopping for, what you’ve been looking at, what your interests are and how best to deliver the right advert at the right time.†For more insights into Joseph’s campaigns, take our free course on Amazon ads! Two of the 10 lessons are written by him and he shares everything about his process. On top of that, Joseph's a freelance book marketer on Reedsy. If you’re a non-fiction author looking to self-publish or to dabble with AMS ads, you can get in touch with him and seek his help.Takeaways for nonfiction authors:Try Sponsored Product ads first;If your book’s metadata is well-optimized, go for automatic targeting;Even if the ACoS isn't the best, consider the number of impressions you're getting and the impact in brand awareness.What's your experience with the AMS ad platform been like?   Share your insights with us below. If you have any questions for Annelie and Joseph, feel free to ask in the comments as well!

Essay on Education in the States †it is Time to Change the Vector

Essay on Education in the States – it is Time to Change the Vector Essay on Education in the States – it is Time to Change the Vector Essay on Education in the States – it is Time to Change the VectorIn the modern society with the rapid development of life and extreme high speed of changes education plays a crucial role because it allows to develop adoptive mechanisms, find your place, find and develop your hidden talents and capacities. So, education should be available for every individual. There are a lot of questions and doubts considering the level of education, its accents and forms, but it is obvious that it should be for all people. To my mind, every person has the right to the same kind of education and various tests and examinations will show whether a particular kind of education passes him/her or not. The next question is who should take responsibility for education. It is not fair to put this responsibility on the individual because it would be not his/her responsibility, but his/her parents’. It depends on their level of income and other factors and at this point the question of inequali ty arises: some rich parents may allow the education for their child and poor representatives deprive their children of it. The most logical answer to this social inequality would be   federal provision. The government should   develop common economic, political and cultural course of the country and implement corresponding educational programs. Students know the professional demand and governmental needs and have a kind of guarantee to be useful and successful after getting a diploma. â€Å"Education is supposed to prepare future citizens- that is, to equip them with the necessary skills, knowledge, attitudes, and perspectives to live a prosperous and happy life as well as to perform responsibilities required of them as citizens of a society† (Zhao, 2009, p.13). However, federal responsibility has negative consequences, as well. The government does not care about creative abilities and imagination much.   It has a declination to standardization: a particular type of wo rker is required and the government gives a requirement for such a worker. In this way person’s hidden talents, his/her creativity and imagination go aside and Ken Robinson, a famous educational expert, in his lecture Changing Education Paradigms speaks about this problem of modern education. Traditional education concentrates on the final product and material effectiveness – the government needs the statistics of high economic development. However, it is time to realize for the United States that further progress and development is not in the quantity and quality of existing products and services, it is in innovations. Innovations, in their turn, may be developed and implemented only by creative individuals and divergent thinking, as Robinson calls it.On the one hand, American government guarantees all its citizens the right for free and equal education, as it was proclaimed in the Equal Education Opportunities Act of 1974. In my opinion, it is a positive change in th e provision of education on the federal level. There was created the National Institute of Education to control the educational process in the States and improve the level of education. Moreover, to guarantee equal opportunities for all citizens including people with disabilities The Individuals with Disabilities Education Act (20 U.S.C.  §Ã‚ § 1400 et seq) was signed and it is also a very important and necessary step in the educational sphere.On the other hand, educational system of the United States requires fundamental reformation, and the faster it will be done, the more visible the results will be. Standardization of education resulted in the development of thousands of tests in every discipline, however, these tests allow to check only factual knowledge, not creative talents. Moreover, even high scores in tests and economic growth of the country do not have direct dependence. â€Å"In the face of such evidence, we can do more than reject the widely held hypothesis that high test scores lead to national success in the future. We can also hypothesize that high test scores are damaging to nations. That the U.S. comes out on top in national success in 74% of the comparisons with higher-scoring nations is statistically significant (p .0001, binomial test)† (Baker, 2007, p. 103). So, standardization of the educational process which used to be so actual in the 20th century does not prove to be effective nowadays.Development of critical thinking and creativity should become the main vector of the educational policy in the states. It presumes more freedom for the individual in the learning process, the teacher becomes more an observer who directs the student to a minimal point and creates appropriate condition for the development of personality and individuality. Despite the fact that it may seem risky, it is worth trying if the focus of attention is the development of personality in the American society. Robinson in his lecture gives a provoking statist ics: 98% of children up to five years old have excellent creative capacity and it minimizes with the flow of time under the influence of the standardized educational system.So, accent on creativity, critical thinking and diversity should become the priority for the educational reform not only on the local level but on the federal level, first of all. American nation, as well as others, has so many talented and unique personalities that they deserve chances for the development of their abilities and it will contribute to the economy and the country in general in the nearest future.

Muslim Americans Research Paper Example | Topics and Well Written Essays - 1500 words

Muslim Americans - Research Paper Example Example: â€Å"Being Muslim in America† book contains a number of significant historic events about the Muslim Americans. Accordingly the first evidence of such Muslims visiting the United States of America dates back to the period of 1619 to 1800s (Curtis, 2009). Some other authors have recorded Muslim vendors voyaging to America even before 1500. History and development of the American Muslim Community It is believed that approximately 30percentage proportion of the total African individuals who were shipped to America as slaves during 1619 to 1800s period were Muslims. Some of these people joined the main stream economic activities of America after being released from the slavery. Example: in 1819 Yarrow (Mamout) Marmood was the property owner and bank investor in Georgetown (currently a part of Washington). And in 1907 the first Muslim organization in America was founded by the Tatar immigrants from Poland, Russia and Lithuania (pp 56). The first American Islamic associati on was founded in Michigan in 1919. Consequently many immigrants were employed in manufacturing plants. The first American Islamic religious building known as the Mother Mosque was built in 1934 in Iowa (pp 57). Gradual growth and expansion of Muslim America community is explicit in these records. Currently Muslims are believed to form a considerable proportion of the American society. According to the Pew Research Center statistics Muslim population in America amounted 2,595,000 in 2010. This figure attributed to approximately 0.8percentag proportion of the total population in the same year in America. According to the same source the Muslim population in the country will reach 4,150,000 while forming 1.2percentage proportion of the total population by the year 2020. However some sources states that there are above 7 million Muslim individuals living in America currently. American government does not record religious statistics in the population census. Thus a statistical jargon is created. According to the book â€Å"Being Muslim in America† vast majority of the Muslim individuals living in America are of South Asian i.e. Pakistani and Arabian origin respectively. Approximately 34percentage and 26percentage proportion of the total Muslim American population belongs to the above two categories respectively (pp 9). Impacts of expanding the Muslim American population The impact of Muslim community on American socio-economic sphere is drastically increasing despite the said theological or statistical jargons (ZAHEDI, 2011). The growing significance is evident in the contemporary races related socio-economic issues occurring in the country. Muslim culture, believes and even proliferation seems to have impacts on the large society (Bayoumi, 2011). According to book â€Å"Being Muslim in America† book 25 percentage proportion of the Muslim American population belongs to the indigenous American category. Thus it can be inferred that rate of converting to Muslim religion by the individuals who were born in non-Muslim families is high. This trend seems to have hurt some religions’ leaders and political activists. Hatred, despise and discrimination is rapidly growing in contemporary American society towards the Muslim America

Frankfurt am main Article Example | Topics and Well Written Essays - 500 words

Frankfurt am main - Article Example Die deutsche Handelsmessen entwickelten sich im fr'hen Mittelalter aus einzelnen M'rkten, die von Menschen besucht wurden, um Handel zu treiben. "Die Messen standen unter dem Schutz der F'rsten. So verlieh Kaiser Friedrich II. am 11 Juli 1240 der Stadt Frankfurt am Main das Messeprivileg und stellte die zur Messe reisende Kaufleute unter seinen Schutz" (Societ'ts-Verlag 1992: 251). Deshalb ist Frankfurt am Main eine der 'ltesten Messest'dte der Welt. Frankfurt am Main ist regelm''iger Sitz zahlreicher bekannten Messen, die gr''tenteils von der Messe Frankfurt GmbH selbst veranstaltet werden. Es gibt viele Fachmessen mit den Schwerpunkten Textil, Papierwaren, Konsumg'ter, Architektur, Technik und Automobil, unter anderen. Einige Fachmessen sind die folgende: Die wichtigste Messe von Frankfurt ist vielleicht die Internationale Buchmesse, die die gr''te und bedeutendste Buchmesse der Welt ist. "Die Geschichte der Frankfurter Buchmesse reicht zur'ck bis ins Mittelalter, als Johannes Gutenberg nur wenige Kilometer von Frankfurt entfernt den Buchdruck erfand" (Frankfurter Buchmesse 2007). Die Frankfurter Buchmesse findet jedes Jahr im Oktober statt, und dauert f'nf Tage.

Compare and Contrast 2 articles Essay Example | Topics and Well Written Essays - 500 words

Compare and Contrast 2 articles - Essay Example There is quite evidently the interdependence gravitates man toward such force and this compels him to revitalize his being by recreating it through art. â€Å"So God tired of all the possibilities that remained confined within Him, unexpressed, dormant, and as if dead. And God opened His mouth, and he spoke at length a word that was harmonious and rhythmical† (p. 49). Similarly, Du Bois reinforces the concept of a singular world without boundaries because all are created by one God. Yet out of this, he clarifies that there does exist a classification of races. â€Å"There does not stand today upon God’s earth a race more capable in muscle, in intellect, in morals, than the American Negro† (p, 13). This clearly indicates the significance of God in the lives of Black people, an influence that cannot be dismissed. (2) Senghor recognizes the influence of the Negro in civilization while Du Bois only assumes its part. By direct content of the essay, Senghor’s â €˜Negritude: A Humanism of the Twentieth Century’ discusses the gist of Negritude and its meaning. It is as he describes it, a modern humanism. The Negro had influenced artists such as Picasso and Braque when they discovered African art.

Photocatalytic Activity Investigation

Photocatalytic Activity Investigation The photocatalytic activity of the modified samples was investigated by the determination of the remaining concentration of the nominated pollutant, acetaldehyde, over various time intervals. Figures. 5 and 6 show the photodecomposition activity of different modified TiOà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡ nanoparticles under 8w visible light irradiation in the continuous flow reactor with a flow rate of 95 ml/min. According to Figures. 5 and 6, all the modified samples show much higher photocatalytic activity than the pure TiOà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡, confirming that N and Co doping is an effective way of improving the photocatalytic activity. The highest activity was observed for 1%Co-N-TiOà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡ sample, and the 50 min irradiation by visible light resulted in 44.2% of acetaldehyde degradation for this sample. The increased visible light absorption and specific surface area are key factors that influenced the photoactivity of the different modified samples under visible light irradiation compared to pure TiO2. The decrease in the particle size and increase in the BET surface area (Table 1) contribute to the improvement of the acetaldehyde degradation. Table 1 shows that the crystallite size of samples decreases from 21.9 to 14.7 nm; this decrease may be beneficial for the photocatalytic activity. Compared with the N-TiO2 sample, Co-N/TiO2 photocatalysts have a larger surface area, which increases the photoactivity rate because of the large amounts of acetaldehyde molecules being adsorbed on the photocatalytic surface and easily reacted by photogenerated oxidizing species. The light absorption characteristics of the modified samples are extended towards the visible light region after N and Co doping, which implies that the formation of photogenerated charge carriers will be increased under visible light irradiation. Also, cobalt doping with a low cobalt content can act as a charge trap to prevent electron-hole recombination and improve the interfacial charge transfer to degrade acetaldehyde. After the optimal doping ratio of cobalt was exceeded (1wt % Co-N-TiO2), reduced photocatalytic activity was observed. This result can be due to the coverage of the surface of photocatalyst with increased cobalt ions (Co2+) which inhibited interfacial charge transfer due to inadequate amount of light energy available for activation of all the photocatalyst particles. Also due to excessive concentration, Co particles acting as recombination centers for photogenerated electrons and holes . Based on the acetaldehyde degradation results in this study, it is therefore evident that photocatalytic activity is strongly dependent on the doping ratio rather than the band gap of the samples and activities of the Co-N-TiO2 co-doped samples are higher than those of N-TiO2 or pure TiO2. **  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fig. 5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ** **  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fig. 6  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ** Kinetic study The Langmuir-Hinshelwood kinetic model has been extensively used to describe heterogeneous photocatalysis on titanium dioxide . This model successfully describes the kinetic of Eq. (3), which is the reaction between hydroxyl radical and adsorbed acetaldehyde. When the photocatalytic reaction obeys a Langmuir-Hinshelwood model, the relationship between the rate of reaction r (ÃŽ ¼mol g-1 min-1) and the acetaldehyde concentration Cact. (ÃŽ ¼mol l-1) can be described as follows in Eq. (4): Where k is the rate constant (ÃŽ ¼mol g-1 min-1) and Ka is the adsorption constant (l ÃŽ ¼mol-1). Some assumptions were used in Eq. (4). Only acetaldehyde is adsorbed on the catalyst surface and all intermediates and products desorbed immediately after chemical reaction; therefore, they have not been detected in Eq. (4). The mathematical modelling for the plug photoreactor at unsteady condition with the assumption of isothermal condition, ignored diffusion resistance and constant flow rate, the mass balance equation inside the continuous photoreactor would become as follows in Eq. (5): Where Q is the volumetric flow rate (l min-1), W is the weight of catalyst (g), V is the volume of the reactor (l), and t is the time of experiment (min). Kinetic parameters (k, K) were calculated using the Nelder-Mead method, which was used through computer programming in MATLAB by minimization of sum of squared of relative error, the difference between the calculated and experimental outlet concentration results, as the following objective function: By minimization of Eq. (6), kinetic parameters (k, Ka) are predicted and shown in Table 3. A good agreement among the predicted and experimental data were found that are shown in Fig. 7.

Colonial Times :: American America History

Colonial Times The colonial period was A time of much change, as is the modern period. Many people viewed things differently in the colonial period than they do today. The people of the colonial period had much more traditional values than the people of today. The people of the colonial period thought of religion much more sternly than I do. John Winthrop believed in a very stern God. John Winthrop writes, "Now if the Lord shall please to hear us, and bring us in peace to the place we desire, then hath he ratified this Covenant and sealed our Commission, [and] will expect a strict performance of the Articles contained in it" (43). He believes that God acts completely as he wishes, without any thought for man. Samuel Sewall used religion to help him when he needed help. In his diary, Samuell Sewall writes, "...My Son, the minister, came to me p.m. by appointment and we pray one for another in the Old Chamber; more especially respecting my Courtship"(63). Sewall only acted religious when it was convenient for him. I personally believe in a God much more caring than that Winthrop believed in. I also believe that God is always around, not just when I need him. Different people have many different religious beliefs. Throughout history, views of love have changed. Anne Bradstreet valued love as a strong romantic bond. In Bradstreet's poem, "To My Dear and Loving Husband" she writes, "I prize thy love more than whole mines of gold, Or all the ritches that Earth doth hold"(51). In this excerpt, Bradstreet is speaking to her Husband. John Winthrop viewed love as a religious bond between all men. He writes, "Love is the bond of perfection" (39). Winthrop gives few references to romantic love. I personally think of love as something that people feel for each other just because they are both people. I believe there is an element of love between all people. Love is viewed differently by different people, but these beliefs have little to do with what time period these people lived in. It appears that as time goes by, people view marriage more romantically, and less economically. Samuell Sewell viewed marriage as a way to advance monetarily. In his diary he writes, "I said 'twould cost L100. per annum: she said twould cost but L40"(63). This is just one example of him carefully calculating the costs of marriage.

Han China and the Roman Empire Comparison Essay

Han China and the Roman Empire Comparison Essay Whereas Han China (202 BCE- 220 CE) and the Roman Empire (~800BCE- 476 CE) were thousands of miles away from each other, they had many similarities and differences. Some of the similarities include peasant rebellions, while the differences are such as woman’s rights and their views on manual labor. Peasant rebellions were very important to the societies of Rome and China. The dynasty of Han China itself was formed by a peasant rebellion lead by Wu Ti. Their counterparts in Rome suffered through periods of slave revolts.These shaped these societies dramatically. One of the many differences of these two empires was woman’s rights. While Han China was a highly patriarchal and believed woman were the â€Å"lowest of the low† on the social scale, Rome saw woman still as lesser being, but still had some importance. I believe this is because Rome, unlike China, had more than one god, including goddesses. These woman of a h igher power influenced Rome in a way as to see women in a new way, not as scum. Thus making these two cultures different.Another important difference between Han China and the Roman Empire, were their views on manual labor. In Han China, Confucianism supported the manual labor of farmers and other peasants. Meanwhile in Rome, their idea was that manual labor just took away from the slaves. Even with their differences, both Rome and Han China laid the foundation for major religions like Christianity, Daoism, and Confucianism. Those religions are still ruling the world today. They also created lasting legacies that we consider today as Classical Civilizations.

buy custom Analyzing an e-Business essay

buy custom Analyzing an e-Business essay PepsiCo is an American multinational corporation that formed in 1965 with the merger of Pepsi-Cola and Frito-Lay, Inc. and deals with production, marketing, and distribution of beverages and grain based snack foods. PepsiCo has its headquarters in Harrison, New York with its presence in four major divisions. In 2009, PepsiCo Americas Foods, which deals in foods and snacks in North and South America, contributed 43% of the total PepsiCo net profit. There is also PepsiCo America Beverages, a division that markets both carbonated and non-carbonated beverages in North and South America. Other divisions include PepsiCo Europe and PepsiCo Asia, Middle East and Africa. Globally, the company is the second largest food and beverages company and it operates in more than 200 countries In 2009, PepsiCo collected total revenue of $43.3 billion, and was rated the largest food and beverages company in North America. Pepsi Corporation distributes a number of brands, the key ones being those that generate annual sales of more than $1 billion each. These brands include Pepsi-Cola, 7Up, Fritos Mountain Dew, Gatorade, Doritos, Pepsi Max, Quaker Foods, Tropicana Cheetos, Miranda, Ruffles, Aquafina, Tostitos, Sierra Mist, Walkers, and Lays Lipton. Amid distribution of the brands, PepsiCo engages in charitable activities and environmental conservation programs like water usage in U.S, India and U.K, packaging and recycling, energy usage as well as pesticide regulation in India to ensure that the environment and the available resources are utilized properly. PepsiCos advancement in ecommerce has been evident, and that is the focus of this report. Project and Its Place within the Organization Changing to ecommerce involves fully understanding the normal offline transactions and applying the principals of electronic funds transfer and electronic data interchange. Ecommerce also includes Internet marketing and inventory management systems through the World Wide Web, especially for virtual items. Changing to ecommerce entails complete overhaul of marketing techniques to accommodate new internet marketing strategies, electronic payments and training of employees to match the new electronic commerce and business. PepsiCos adoption of ecommerce led to the collaboration with Yahoo. In the deal, PepsiCo would promote Yahoo on 1.5 billion soft drinks bottles displayed in 50,000 stores. In return, Yahoo would promote PepsiCo products on Yahoo cobranded site called Pepsistuff.com. This promotion started in August 2000 and has since led to advertisement cost minimization due to its ability to reach more people at ago through the website. What does not work, according to Burwick, PepsiCos former marketing manager, is an advertising approach on television that in his view only entertains and moves. However, Burwick notes that internet advertisement on the website provides a platform for interaction, which is a more active experience that is likely to have a more positive impact on sales. This web advertisement that included music sites, banner advertisement and internet sweepstakes and barter arrangement with Yahoo, helped PepsiCo establish loyalty among its customers, greater brand exposure among its consumers under 25 years old and at the same time obtained relevant data that enabled the company respond to customer demands. Pepsi also uses the extranet strategy where customers flash their names and continue the marketing efforts of tweaking websites. Other than its websites, PepsiCo has currently upheld its ecommerce strategy on Twitter, Facebook, and YouTube, which are social sites that provide interaction opportunities for millions of potential customers around the world. This has helped improve popularity of the corporations 19 major brands in all the four regions, and contributed to the revenue collected in 2009. Marketing the products plays a very important role in the consumer goods companies that consume $40 billion annually on non-internet advertising. Ecommerce in this regard plays a vital role in marketing, distribution, supply chain management, ordering and delivering of the products to the clients in all the four major regions. This strategy helps PepsiCo eliminate intermediaries in its business since consumers can order products directly. The company can also use banners on top of web pages to convey the information about its products. However, this has been eliciting responses that banners are too small and limit th e amount of information that can be conveyed through them. Besides Pepsistuff.com, PepsiCo also uses its website in providing information to all its customers and potential customers on the available products and the ordering and purchasing procedures as well as the charges involved for deliveries. The strategy of e-business is multifarious, is more focused on these internal processes. Its objective is to reduce costs while improving efficiency, as well as reducing costs while improving productivity. E-business includes ecommerce, and both address internal processes and technological infrastructure like application servers, security, databases, and legacy systems. E-commerce and e-business involve generating new value chains amid stakeholders, such as a company like PepsiCo and its clients. Original Business Model Employed By PepsiCo PepsiCo initially used non-internet advertisement that included high impact television spots that were prepared to evoke emotional reaction among its customers, appealing to woe customers to purchase. The company also minimally used PowerPoint presentations of its products to that are flashed on the websites. According to Hill Jones , PepsiCo changed its business model and the manner in which it differentiated its product. Before adoption of the ecommerce initiative, PepsiCo fully depended on five regions that include North America, South America, Europe, and Asia regions (including India) in manufacturing, marketing, and delivering. These activities constituted manual offline transactions. Any changes to the business model were necessitated by introduction of the e-Business initiative. The marketing, ordering, inventory management strategies, and the payment methods changed to adopt ecommerce methods. These necessitated change in PepsiCos organization structure and reduction of marketing staff and the cost of advertisement reduced by nearly 20% in 2010. Through e-business, PepsiCo was able to effectively cut human errors and evade uneconomical duplications of duties that add little or no value to the business. Consequently, this saved the company business time, colossal amounts of resources. The introduction of ecommerce into PepsiCo also improved the speed, accuracy, and efficiency in which processes are carried out in the corporation, leading to increased productivity. E-business guarantees proficiency in communication within PepsiCo and reduces turnaround time in ordering, delivery, and payment of products, as well as fostering faster decision-making process. The networking brought about by the use of Internet services gave PepsiCo an opportunity to easily compare and rate its products against those from its competitors in terms of quality, availability, and pricing. Strategic Components of E-business Planning for the changeover to e-business from the offline business is a strategic component that determines the success of the ecommerce strategy. It involves action plans that include making available the amount of capital required, trained human resource, information technology skills, technology hardware, such as computers and internet connections. This component of e-business dictates the decision on implementation methods and tools used in the changeover, depending on strengths and weaknesses of the business and the opportunities presented by ecommerce according to the vision and mission of the PepsiCo. Ecommerce business is an area faced with several risks. Therefore, companies need to understand it well to ensure that they are protected against such risks. PepsiCo faces such risks as well. Some of these risks include loss of merchandise as a result of fraud, misrouting during distribution process to wrong destinations (majorly when the merchants are untrustworthy and untraceable), leading to loss of both goods and money. Any businesses adopting ecommerce should ensure that third party merchants are well known, registered, and traceable to curb the loss of customers merchandise and money to potential fraudsters. This is also applicable to the risks of customers disputes of the delivered goods leading to loss of payments. PepsiCo needs to ensure that during ordering, customers provide adequate information to be able to distinguish genuine customers from fraudulent orders. This will reduce the loss money through credit card payments, which poses impacts both on the company and mercha nts who are forced to pay the bank charges to compensate the losses. Accuracy in processing the transactions remain key to efficient deals to avoid experiencing chargeback costs that also occur when customers dispute the transactions sometimes due to inaccuracy in the amount involved, errors in processing, authorization errors and fraudulent issues. These costs can be avoided if transactions are accurately and efficiently processed. Therefore, this means that the new ecommerce technology should be well understood before the implementation stage takes effect, to be able to seal all the possible loopholes that are likely to give way to losses. Provision of adequate infrastructure system that warns new clients who are not conversant with purchasing on the Internet is important in proving authenticity of the company. These systems should be in a position of protecting clients passwords to sensitive personal information like credit cards to avoid exposure to fraudsters and at the same time authenticate transactions when dealing with fresh clients before cl osing the purchase orders and delivering the products to the customers. Technological components must also be put in place for a company that needs to grow in the modern business environment that is full of competition through the use of high technology machines. The technological platform where e-Business is carried out involves of technologies that have to be tailor-made, tested out and integrated into the business. This component is one of the essential e-business components that include widely approved technological standards and requirements that generate technical procedures and platforms than computers, but can be used to pass information. Technology infrastructure involves reliable Internet connections and adequate machinery, such as computers and browser connections. Technological constituents, such as middleware, are important since they help build broad and complex e-commerce systems. Employee development is strategy that works well for many companies, including PepsiCo. Employees first need to be prepared for the change to avoid unnecessary resistance during the implementation stage. Employee development also involves training workers to be technology compliant and improve their IT skills, which are mandatory in ecommerce having in mind that technology innovation and improvement takes place every time. PepsiCo needs to train its clients on how to access information from the companys websites without risking exposing their information to non-deserving people, such as credit card fraudsters. This training can be done through seminars and online information that can be accessed by all existing and potential customers. Many clients are very skeptical when it comes to online purchases due to the widespread Internet fraud and may only be willing to do business with very organized and secure sites. PepsiCo also needs to segment its market during marketing and advertisement of the products. This segmentation can be done in terms of age, social class to provide products that all social groups can afford, and ensuring availability of these products from the distribution stores for the retail customers at all times. Reasons for Success and Of Pepsi Product Differentiation and positioning One reason that has led to the success of Pepsi products is the differentiation of its brands that have been established and have built customer loyalty in those regions. Product positioning remains vital in building customer loyalty. This can quickly be done through internet marketing, which reaches more people at ago all over the world. Planning and New Technology The companys first strategy involving agreements with Yahoo picked up well and were very successful because of adequate planning, as well as embracing of the new digital technology. Other reasons include adequate planning, employee development, good management kills, infrastructure, and risk management systems. Reasons for Lack of Success and Of Pepsi Fraudulent transactions Fraudulent transactions that have always mired online transactions that make the merchants and clients lose both merchandise and money are the loopholes that have hampered Pepsis success. Thus, they need to be sealed in order to drive businesses to higher levels. Analysis of the PepsiCo Initiative PepsiCo being the second largest food and Beverage Company has very strong financial base, which is enough to implement the ecommerce strategy. Training of employees on the new internet marketing skills, supply chain management, inventory management. Implementation of the ecommerce Technology in PepsiCo involved provision of the computer gadgets and internet connection that to provide necessary platform for the change to e-Business. PepsiCo also offered in-house trainings to the staff to be technology compliant ready to execute the ecommerce operations. The major stakeholders of the PepsiCo are the suppliers, customers, government, employees, and the management. The companys consumers need to utilize the ecommerce platform to order and pay for products conveniently, while maintaining and managing internet security risks. The internal control systems that are used to authenticate transactions need to be fully outlined with clear chain of command. The improvement of the technology has also provided good business growth opportunity enhancing PepsiCos strength in the market. The involvement of the society, production of healthy products with low sugar levels favorable for children, guarding them against health and lifestyle related diseases like obesity, diabetes, and the environmental protection projects, gave PepsiCo business advantage over its competitors, such as the Coca-Cola company. PepsiCo does this by converting its product portfolio, forming global initiatives like calorie labeling to increase nutrition education, and backup up programs that promote physical fitness centers. Responsible Electronic Marketing In the ecommerce, PepsiCo has adopted a responsible electronic marketing strategy that teaches children that good eating habits at an earlier age contribute to their future health. PepsiCo adopted a policy in 2009 not to advertise and sell certain products that do not meet specific nutrition level to children under age 12. The policy took effect in 2009 for beverages globally and all snacks and food in the whole world on January 1, 2011. Pepsi plans to stop selling full sugar soft drinks directly to primary and secondary schools across the world by 2012. This policy is to help schools to provide a wider range of low-calorie and nutritious beverages to their students in primary and secondary schools. PepsiCo plans to implement this policy fully by January 1, 2012 and it has announced this interest on the Internet. PepsiCo does not currently sell directly to primary and secondary schools full calorie drinks in Europe, Canada, and a number of countries in the Arabian Peninsula. Currently the use of iPhone has spread to users many including school going children who can easily access the information. For this reason, PepsiCo implements the responsible e-marketing strategy to ensure that information reaches the only relevant people. Reasons for Not Adopting the Ecommerce In as much as technology is acceptable, many online clients have since withdrawn from transacting businesses over the internet due to the widespread internet crimes committed by fraudsters. Many clients have expressed reservations and they prefer offline business transactions to e-business. Bad experience of wrong delivery and erroneous processing of transactions has also contributed to the failure of ecommerce initiative. Pepsi should not just adopt Ecommerce marketing coverage strategy since it focuses on differentiated marketing, they should also consider other aspects that accompany the marketing strategy. Many clients do not have sufficient IT skills that are required in carrying out e-business. This gave the changeover a slow start in some regions, including India, with many insisting on continued offline transaction. Conclusion Ecommerce and e-business have become the order of modern business. Many companies than need to compete have adapted the two innovations. Ecommerce and e-business involve the use of the Internet in the transaction of goods and services from production, order, delivery, marketing, and payment for the purchased goods and services. PepsiCo is one of the companies that have adopted ecommerce for about ten years and have used the new technology in inventory management, supply chain management, Internet marketing and electronic funds transfer. PepsiCo is an international company that deals in beverages and foods snacks in four major regions in North America, South America, Europe and Asia and African markets with a number of products like Pepsi-Cola, 7Up, Fritos Mountain Dew, Gatorade, Doritos, Pepsi Max, Quaker Foods, Tropicana Cheetos, Miranda, Ruffles, Aquafina, Tostitos, Sierra Mist, Walker's and Lay's Lipton. The company uses the Internet to market and sell these brands. Several strategies ensure all the stakeholders are successfully navigated through the navigation period. These include adequate planning, employee development, good management kills, infrastructure, and risk management systems. Buy custom Analyzing an e-Business essay

Special Education Teaching Strategy Lists for Success

Special Education Teaching Strategy Lists for Success There are many practical strategies that are effective in the classroom. It is up to the classroom and special education teacher to ensure that appropriate strategies are being used  to assist individual learning styles and allow all students with special needs  to succeed. It is recommended that a multi-modal approach be used: visual, auditory, kinesthetic and tactile for optimum success. Classroom Environment Provide the use of a study carrel when necessary.Seat student in an area free from distractions.Eliminate all unnecessary materials from the students desk to reduce distractions.Use a checklist to help the student get organized.Keep an extra supply of pencils, pens, books, and paper in the classroom.You may have to allow the student frequent breaks.Have an agreed upon cue for the student to leave the classroom.Reduce visual distractions in the classroom. Time Management and Transitions Space short work periods with breaks.Provide additional time to complete assignment.Allow extra time for homework completion.Inform student with several reminders, several minutes apart, before changing from one activity to the next.Reduce the amount of work from the usual assignment.Provide a specific place for turning in assignments. Presentation of Materials Modify expectations based on students needs.Break assignments into segments of shorter tasks.Give alternative assignments rather than long written assignments.Provide a model of the end product.Provide written and verbal direction with visuals if possible.Break long assignments into small sequential steps, monitoring each step.Highlight to alert student attention to key points within the written direction of the assignment.Check that all homework assignments are written correctly in some kind of an agenda/homework book. Sign it and have parents sign it as well.Number and sequence steps in a task.Provide outlines, study guides, copies of overhead notes.Explain learning expectations to the student before beginning a lesson.Make sure you have the students attention before beginning a lesson.Allow for the student to use tape recorders, computers, calculators and dictation to obtain and retain assignment success.Allow oral administration of test.Limit the number of concepts presented at o ne time. Provide incentives for beginning and completing material. Assessment, Grading, and Testing Provide a quiet setting for test taking, allow tests to be scribed if necessary and allowing for oral responses.Exempt student from district-wide testing if possible.Divide the test into small sections.Grade spelling separately from content.Allow as much time as needed to complete.Avoid time test.Change the percentage of work required for passing grade.Permit retaking the test.Provide monitored breaks from testing. Behavior Avoid confrontations and power struggles.Provide an appropriate peer role model.Modify rules that may discriminate against a student with a neurological disorder.Develop a system or code that will let the student know when behavior is not appropriate.Ignore attention seeking behaviors that are not disruptive to the classroom.Arrange a designated safe place that student can go to.Develop a code of conduct for the classroom and visually display it in an appropriate place where all students can see it, review it frequently.Develop a behavior intervention plan that is realistic and easily applied.Provide immediate reinforcers and feedback. Delivering an academic program to a room full of unique students is certainly a challenge. Implementing some of the listed strategies will provide a comfortable learning place for all students regardless of their academic abilities.

HRM Coursework Example | Topics and Well Written Essays - 750 words

HRM - Coursework Example The paper aims to show that the value of a HR system is depended not only on its effectiveness locally but also on its ability to be easily alternated in order to fit to its environment; the flexibility of the American HR system, as explained below, seems to be the system’s greater advantage towards its major competitor: the Japanese HR system. 2. American HR system – characteristics and differences from the Japanese HR system The appearance of the American HR system is dated back to 1877 (Kaufman 2008). At that year, the Great Railway Strike forced employees to search for a framework that could help them to improve their communication with workers (Kaufman 2008). Through the decades the American HR system has been expanded internationally; however, it was only in western countries that the American HR system has been kept unchanged (Kaufman 2008). In other countries, such as Japan, the HR system was highly differentiated so that it is aligned with local culture and eth ics (Kaufman 2008). When referring to the American HR system reference should be made to two important periods: a) at 1920s the system was clearly opposed to unionism, b) from 1933 onwards the system is characterized by a strong unionism, i.e. by the significant increase of the power of workers to fight for their rights (Kaufman 2008). As a concept, the HR management is rather broad incorporating all aspects of the relationship between employer and employee. In this context, a clear description of HR management would be rather difficult; however, the mission and role of HR management can be understood through the following definition: ‘HR management can be characterized using the term labour management’ (Kaufman 2008, p.3). In the context of the American HR system, HR management is considered as ‘one of the most critical organizational activities’ (Price 2007, p.593). In fact, in America, HR management is based on certain principles, such as the use of form al processes, the empowered role of leader, the use of teams for completing tasks (Price 2007). In addition, the American HR system is highly centralized, not leaving particular space for initiatives (Price 2007). Also, communication is not a critical part of the American HR system; rather emphasis is given on the assignment of tasks to employees who are appropriately skilled (Hendry 2012). Moreover, the use of consultation, as a tool for supporting employees is not quite developed in the American HR system; rather, teams are used so that views are exchanged between employees in regard to the needs and the risks of each task (Hendry 2012). As for training, this is not highly valued in American firms and it is used only when it is inevitable for the success of a task (Hendry 2012). The duration of employment and the level of compensation are also key elements of the American HR system: various modes of employment, such as part-time or short employment schemes are used in the system i n order to support employers to face the market pressures (Brewster and Mayrhofer 2012). As for the compensation in firms based on the American HR system, this is arranged centrally, i.e. in a firm’s head offices; managers do not have power to take initiatives as of the employees’ level of compensation (Brewster and Mayrhofer 2012). This means that salaries and benefits are part of the organization’

Poetry Essay Example | Topics and Well Written Essays - 500 words - 1

Poetry - Essay Example It implies the speakers casual attitude towards his father, who had warmed the house and polished his shoes, the child not realizing the extent of the fathers assistance. To best categorize Those Winter Sundays theme, it might be intended for the reader to take notice of the people who care for you and to offer them love and gratefulness for their sacrifices, no matter how small they may be. Robert Hayden uses several literary techniques in this poem; one in particular that is most apparent is imagery. Haydens descriptions of the fathers "cracked hands that ached from labor†¦" and "Id wake and hear the cold splintering, breaking" give the reader a very clear mental view of both the father and the environment. The reader can almost hear the sound of logs being split by an axe (which is hard labor) and a picture of a mans weathered, probably calloused hands that were the result of heavy work. The imagery used in Those Winter Sundays leaves little doubt, for the reader, that the father is of the working class and used to performing difficult labor. It serves to feed the theme of the story, allowing the reader to feel pity for the father because he continues to perform his thankless work. The author also uses personification to make the story more powerful. When the speaker says, "I would rise and dress, fearing the chronic angers of that house", Hayden is essentially granting the house human qualities, suggesting a harsh, angry environment stressed from the winter cold. Possibly, personifying the house as being chronically angry suggests it is an old house that has withstood countless winters and that the early morning environment leaves the house feeling ominous. It is also possible, through personifying the house, that Hayden is attempting to enhance the love that his father brings by comparing love against a gloomy, angry environment. Those Winter Sundays