Amazon Ads For Authors Two Case Studies Showing That They Do Work

Amazon Ads For Authors Two Case Studies Showing That They Do Work Amazon Ads for Authors: Two Case Studies Showing They Do Work Amazon ads have been the talk of indie author town since Amazon opened its AMS platform to all KDP users in 2016. While Facebook ads become increasingly competitive, as Mark Dawson already predicted on this blog back in 2015, Amazon has made huge improvements to their advertising platform, and are progressively becoming one of the most favored channels for marketing a book.Like any other advertising platform, the AMS platform comes with its own challenges and learning curve. And like any other platform, success largely depends on data analysis and iteration. In this post, we’ll analyze two case studies (one fiction, one nonfiction) and try to understand what these authors are doing right.A brief intro to Amazon AMS adsBefore we get into the case studies, it’s important to have a look at what Amazon ads do. If you’re already familiar with them - or have taken the Reedsy Learning course on Amazon ads for authors, or Dave Chesson's video training - you can skip th is part.When judging any advertising platform, you should think about four crucial things:Placement: where do the ads show up?Targeting: how can I decide whom the ads get shown to?Cost: when am I being charged? What is the minimum I need to invest?Analytics: how do I know if my ads are working or not?PlacementThere are two types of ads you can try on Amazon:Sponsored Product: these ads show up on search result listings and other books’ product pages (below the â€Å"also boughts†).The main thing to note is that his targeting is automatic.â€Å"Here’s my logic: Amazon knows! It’s creepy, but Amazon knows what you’re shopping for, what you’ve been looking at, what your interests are and how best to deliver the right advert at the right time.†For more insights into Joseph’s campaigns, take our free course on Amazon ads! Two of the 10 lessons are written by him and he shares everything about his process. On top of that, Joseph's a freelance book marketer on Reedsy. If you’re a non-fiction author looking to self-publish or to dabble with AMS ads, you can get in touch with him and seek his help.Takeaways for nonfiction authors:Try Sponsored Product ads first;If your book’s metadata is well-optimized, go for automatic targeting;Even if the ACoS isn't the best, consider the number of impressions you're getting and the impact in brand awareness.What's your experience with the AMS ad platform been like?   Share your insights with us below. If you have any questions for Annelie and Joseph, feel free to ask in the comments as well!